Annual Flagship Event
Fall Regionals 2026
Each fall, CHOC hosts regional summits across the country bringing together franchisee owners from neighboring regions for two days of local advocacy sessions, networking, and brand strategy discussions tailored to your market.
What’s coming up
Upcoming Events
Fall Regional
Fall Regional Summit
Join fellow hotel owners, operators, and industry partners at the CHOC Fall Regionals for an engaging experience focused on education, networking, and collaboration. Attendees will gain valuable insights into industry trends, connect with Choice Hotels leadership, explore innovative tools and resources, and learn how CHOC continues to advocate on behalf of hotel owners. This event brings together the Choice Hotels community to share ideas, strengthen partnerships, and build future success together. Enjoy great keynote speakers and experience this entire event through the lens of FIRE 2.0 – Future, intelligence, Resilience, and Execution.
What to expect
Regional Advocacy Briefings
State and local legislative updates specific to your market — labor laws, lodging taxes, short-term rental ordinances, and zoning issues affecting your properties.
Market performance data
Revenue, occupancy, and RevPAR benchmarks for your region, presented by your regional director with comparisons to national trends.
Operations workshops
Hands-on sessions covering PIP compliance, brand standards, quality assurance inspections, and staffing strategies.
Peer networking
Connect directly with neighboring franchisee owners facing the same local challenges — share best practices and build regional relationships.
