CHOC

What We Do

The Voice of Choice Owners

CHOC exists to support, represent, and empower Choice hotel owners by strengthening communication, advocating for member interests, and providing meaningful resources that drive success. We serve as a bridge between franchise owners and Choice Hotels International, ensuring that the voice of our members is heard, respected, and acted upon.

Our Role

Four Pillars

Advocacy

Representing franchisee interests in negotiations and policy development with Choice Hotels International.

Community

Connecting owners across 12 regions with peer relationships and local meetings.

Resources

Educational resources, webinars, industry updates and tools to help owners operate profitably.

Representation

Elected board members ensure every region has a direct voice in CHOC governance.