Dear Fellow Owners,

As we move through 2026 under our FIRE 2.0 theme — Future, Intelligence, Resilience, and Execution — I want to take a moment to recognise the incredible work each of you are doing at your properties and within your regions.

Our collective voice is stronger than ever. Through continued engagement at Town Halls, Fall Regional Summits, and direct dialogue with Choice Hotels International leadership, CHOC is driving real, measurable outcomes on behalf of franchise owners across all 12 regions.

The upcoming Fall Regional Summits are a critical opportunity for every member to connect with your Regional Director, share what is happening at your property, and hear directly from CHOC leadership about our priorities for the remainder of the year. I encourage every owner to attend.

Thank you for your continued trust, participation, and dedication to this organisation. Together, we are making a difference.

Warm regards,

Andy Patel
CHOC Chairman